Organizational Communication Relevance

As a conclusion of the Web blog, it can be said that the importance of organizational communication has increased a lot over the last decades. In the 21st century, the function of communication is critical to every organization. Throughout the Web blog, several reasons for this trend are explained. The most important reasons are summarized in this posting.

First of all, we live in a more sophisticated era in terms of communication. As a result of technological development, information gets with high speed from one side of the world to the other.

Second, the general public is more sophisticated and demanding in its approach to communication than it was in the past. People tend to be more educated and therefore tend to be more sceptical of organization’s intentions. Furthermore, they expect information to be conveniently accessible and beautifully designed.

Finally, organizations themselves have become more complex, meaning that the exchange of organizational information has become more challenging, too. Therefore, it is much more complicated to develop and implement coherent communication strategies.

These points explain why it is critical to organizations to effectively manage its communication function. Companies that recognize the importance of communication and act accordingly are one step ahead of the competition.

Links:

http://www.articlesbase.com/business-articles/importance-of-communication-in-an-organization-97064.html

http://www.accaglobal.com/students/publications/student_accountant/archive/2003/35/907747

http://www.negotiations.com/case/business-relationship/